![]() ![]() 'Business Development' provides a readable and practical book for the growth and development of businesses. Meeting any other goals that may be set, the strategy also needs to take .īusiness Development: A Guide to Small Business Strategy As well as increasing its profitability and value and TO SUCCEED, A BUSINESS'S STRATEGY needs to be relevant to its employees Sub Judul : A guide to effective decision-making Judul : The Economist: Business Strategy 3rd edition The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. ![]() And constantly changing business conditions inevitably bring risks. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. In short, everyone is involved in strategy. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. ![]() ![]() There is no room for timidity or confusion. Strategy is about understanding where you are now, where you are heading and how you will get there. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. The effectiveness of a good strategy well implemented determines a business' future success or failure. The Economist: Business Strategy 3rd edition A guide to effective decision-making ![]()
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